TAG Logic Technology

Apple CEO Tim Cook threatened to remove Uber from the App Store in early 2015, amid revelations that the ride sharing service had violated iOS privacy rules, according to the New York Times. Uber had reportedly assigned permanent IDs to iPhones, allowing the company to track users even after the Uber app was deleted or an iPhone was wiped. Controversial tech exec Travis Kalanick was forced into a face-off with Tim Cook, a new profile of the  Uber  founder claims, after Apple discovered the ridesharing app had flouted privacy rules. Kalanick’s company has repeatedly made headlines over the past year for a number of reasons, ranging from frustrated drivers, arguments with city administrators and legacy cab firms, over-ambitious autonomous car testing, and allegations of harassment in the workplace. Indeed, Kalanick’s ambition almost saw him lose his entire iPhone audience. The degree to which Kalanick was willing to push his company to the brink is made clear in a new profile